This symbol can be used with the brand name until your trademark is registered and the application is in pending status. It informs the public of your exclusive claim over the brand.
Used to identify and distinguish the source of a service (not a product). For example, TM is for a product and SM is for a service like housekeeping.
This symbol is applicable only when the trademark is officially registered and you’ve received the certificate from the Trademark Registrar.

Basically, a trademark is a 'brand' or 'logo' that you can use to distinguish your product from those of your competitors. Through trademark registration, you can protect your brand or logo by restricting other people from using the same. For e.g. the logo of NIKE and their tagline JUST DO IT is a registered trademark. It provides them protection as it is illegal to use the same logo or tagline.
Trademark Registration can be done through TaxOSmart in Delhi NCR, Mumbai, Bengaluru, Chennai & all other Indian cities.
You become the legal owner of your trademark, preventing unauthorized use. Only registered trademarks have enforceable legal rights.
Trademark registration ensures your brand’s unique identity, stopping competitors from using similar marks for related goods or services.
A registered trademark is an intellectual property asset that can be sold, licensed, or franchised to others.
A registered trademark builds customer trust and goodwill by signifying authenticity and quality.
Being listed in the government trademark database helps your brand gain visibility and recognition among customers.
Registered trademarks help MSMEs qualify for exclusive government tenders, promoting business growth opportunities.